Dogecoin is coming to the traditional public markets in Europe. And 21 Shares and House of Doge are behind it.

What’s happening:

  • 21Shares has officially entered into a new partnership with House of Doge to launch a Dogecoin Exchange Traded Product on the SIX Swiss Exchange

Why it matters:

  • 21Shares is one of the largest asset management companies in the entire world focused on crypto and digital assets

Going deeper:

  • This is also the first time ever that a investment vehicle for Dogecoin in the traditional public markets has received the official support of the Dogecoin Foundation
  • House of Doge also just recently made waves when they began buying Dogecoin to hold directly as an asset, beginning with an initial purchase of $1.8M USD

The intrigue: