Dogecoin is coming to the traditional public markets in Europe. And 21 Shares and House of Doge are behind it.
What’s happening:
- 21Shares has officially entered into a new partnership with House of Doge to launch a Dogecoin Exchange Traded Product on the SIX Swiss Exchange
Why it matters:
- 21Shares is one of the largest asset management companies in the entire world focused on crypto and digital assets
Going deeper:
- This is also the first time ever that a investment vehicle for Dogecoin in the traditional public markets has received the official support of the Dogecoin Foundation
- House of Doge also just recently made waves when they began buying Dogecoin to hold directly as an asset, beginning with an initial purchase of $1.8M USD
The intrigue:
- Dogecoin has continued to find major adoption in the traditional public markets, which has led to Bitwise filing to list a spot Dogecoin ETF on the New York Stock Exchange and Intchains (NASDAQ: ICG) experiencing record breaking revenue from Dogecoin mining rigs


