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Google wants in on prediction markets. Which is exactly why they’re partnering up with Polymarket and Kalshi.

What’s happening:

  • Google (NASDAQ: GOOG) has officially partnered with Polymarket and Kalshi to integrate their prediction market data into search results on Google and Google Finance

Why it matters:

  • This is the first time ever that prediction markets have ever been integrated into Google’s platform

Going deeper:

  • Google will now show live data and betting odds for real world events including politics, sports and financial markets from both Kalshi and Polymarket
  • Polymarket and Kalshi have been rapidly gaining adoption through North America lately, including recently forming an official licensing deal with the NHL