Dallas Cowboys owner Jerry Jones is behind a gaming company that is going on an acquisition spree.

What’s happening:

  • Dallas based gaming company GameSquare Holdings (NASDAQ: GAME) is set to acquire FaZe Holdings (NASDAQ: FAZE)
  • FaZe Holdings previously went public in a SPAC deal that raised more than $60M in new capital

Why it matters:

  • FaZe Holdings is widely considered one of the most prominent brands in esports and gaming despite struggling as a publicly traded company
  • The new combined entity is expected to be a powerful force in the gaming space with major brand partnerships

By the numbers:

  • FaZe Holdings went public at a valuation of $725M USD
  • The acquisition by GameSquare Holdings will value FaZe Holdings at approximately $17M USD

Market reaction:

  • Shares in GameSquare Holdings are up +27% since the announcement of the acquisition