Two of the largest television networks in America are getting into something new: prediction markets.

What’s happening:

  • Kalshi has struck new deals with both CNN and CNBC to integrate their prediction market data into live television

Why it matters:‍

  • This is the first time ever that CNN and CNBC have ever done a deal with a prediction market company

Going deeper:‍

  • CNN will focus largely on integrating Kalshi’s event contracts that are focused on political outcomes and CNBC will broadcast real time odds for Kalshi’s event contracts focused on stocks, commodities and crypto
  • Kalshi has been striking multiple historic deals lately, including previously partnering up with the NHL and Google (NASDAQ: GOOG)

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