Mentioned:
A publicly traded consumer cloud technology company in Canada has just struck a new deal with Walmart Latin America. But, why?
What’s happening:
- MiMedia (TSXV: MIM) and Walmart Latin America have entered into a new strategic partnership focused on integrating MiMedia’s innovative consumer cloud platform onto smartphones sold by Mexican telecommunications company Bait
Why it matters:
- Bait is a subsidiary of Walmart Latin America and is the third largest telecommunications company in all of Mexico, with more than 18M subscribers
Going deeper:
- Bait subscribers will receive MiMedia’s consumer cloud platform through an over-the-air updates onto their Android devices, which will make instantly MiMedia their new default media gallery
- MiMedia and Walmart Latin America will also collaborate on integrations for Walmart Latin America’s exciting digital ecosystem of mobile apps, which includes app such as Cashi and Salud which both have millions of users throughout Latin America
The intrigue:
- MiMedia has also been aggressively ramping up deals in other important regions, including recently announcing their consumer cloud technology has officially started to roll out on 2M new smartphones in the United States of America
