Mentioned:
Artificial intelligence is coming after the toy business next. And OpenAI and Mattel are behind it.
What’s happening:
- Mattel (NASDAQ: MAT) and OpenAI have formed a new partnership to develop new types of toys and experiences that leverage artificial intelligence technology
Why it matters:
- This is the first time OpenAI has ever formed a strategic partnership with a toy manufacturer and merchandising company
Going deeper:
- Mattel owns many of the most iconic toy brands in the world, including Barbie, Hot Wheels, Fisher-Price and UNO
- OpenAI and Mattel have publicly stated that Mattel will retain full intellectual property over their future collaborations and will closely collaborate on ways to integrate OpenAI’s artificial intelligence models in a way that is safe, private and secure
The intrigue:
- Mattel has been embracing new types of technology lately, including just recently launching a new mobile game in Canada and the Philippines that brought together many of their most popular brands including UNO, Barbie, Hot Wheels and Masters of the Universe for the first time
The fine print:
- It is currently unknown what will be the first product launched by OpenAI and Mattel as part of their new partnership as well as what brands Mattel will focus on integrating artificial intelligence into
