Wealthsimple has rapidly become one of the most important trading platforms in Canada. And now, they’re coming after the opportunity in gold.
What’s happening:
- Canadian brokerage company Wealthsimple has launched a new feature to allow users to buy physical gold directly through Wealthsimple’s trading platform
Why it matters:
- This is the first time ever that Wealthsimple has enabled users to get direct access to physical gold
Going deeper:
- Users on Wealthsimple will be able to redeem their gold holdings for physical gold coins minted by the Royal Canadian Mint or have their gold held by a custodian
- This is the first time a Canadian brokerage has allowed users to purchase gold directly through a retail investing platform
The intrigue:
- Wealthsimple is the fastest growing trading platform in Canada and has more than $100B CAD in assets under management
