Ammo, Inc.
About Ammo, Inc.
AMMO, Inc. (Nasdaq: POWW) is a vertically integrated ammunition company that designs, manufactures and sells a range of ammunition products for commercial, law enforcement and military customers. The company produces handgun, rifle and shotgun ammunition at its manufacturing facilities, serving retail consumers, government agencies and professional end users across domestic and international markets.
In addition to its manufacturing operations, AMMO owns and operates GunBroker.com, the largest online marketplace in the United States dedicated to firearms, ammunition and related accessories. The marketplace functions as a transaction platform connecting buyers and sellers, generating revenue through listing fees, transaction commissions and advertising. This dual-segment model combines physical product manufacturing with digital marketplace operations, creating revenue streams from both ammunition sales and e-commerce facilitation.
AMMO's manufacturing capabilities span multiple calibers and product lines, including proprietary ammunition technologies developed for specific performance characteristics. The company serves a broad customer base ranging from recreational shooters and hunters to law enforcement agencies and defense contractors. Its vertical integration — controlling both manufacturing and a major distribution channel through GunBroker.com — provides the company with supply chain control and direct market access within the U.S. firearms and ammunition industry.
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More Companies →Why Ammo, Inc. Matters
The ammunition and firearms industry operates at the intersection of defense manufacturing and consumer retail, serving military, law enforcement and civilian markets. Companies in this sector produce physical goods subject to federal and state regulatory oversight, with demand influenced by defense spending, law enforcement procurement cycles and consumer purchasing patterns. For more context, explore trends in defense technology.
