Celsius Holdings

Celsius Holdings, Inc. is a global beverage company known for its CELSIUS brand of functional energy drinks. The company produces zero-sugar formulations designed for fitness-minded consumers who seek performance-oriented alternatives to traditional energy beverages. CELSIUS products are available in multiple formats including carbonated, fizz-free and on-the-go powder options across a range of fruit flavors.

The brand promotes a "LIVE FIT" philosophy that connects physical activity with everyday wellness. Each product incorporates functional ingredients selected to complement active lifestyles, differentiating CELSIUS from conventional energy drinks that rely primarily on caffeine and sugar for their effects.

Celsius Holdings competes in the performance energy segment of the broader functional beverage market, targeting consumers who prioritize health-conscious options without sacrificing convenience or taste. The company distributes its products through retail channels, convenience stores and e-commerce platforms across domestic and international markets. Its product development emphasizes accessible formats and flavor variety to serve a wide range of consumption occasions, from pre-workout supplementation to everyday energy support throughout the day.