The New Money
ETOR

eToro

NASDAQ USD
$38.21
Market history
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About eToro

eToro is a global multi-asset investment platform that combines traditional brokerage with social trading tools. Founded in 2007, the company serves more than 38 million registered users across roughly 140 countries through its web and mobile applications, offering access to thousands of instruments including stocks, ETFs, cryptocurrencies, commodities and currencies.

The platform is built around its CopyTrader system, which allows users to automatically mirror the positions of other investors on the network. Smart Portfolios bundle assets around specific themes or strategies, while eToro Academy provides educational material on markets and asset classes. This combination of execution, community and learning differentiates eToro from conventional brokerages and positions the company within the broader retail fintech landscape.

eToro trades on the Nasdaq under the ticker ETOR following its public listing. The company generates revenue primarily through spreads, financing fees and crypto transaction fees, and operates under regulatory oversight in multiple jurisdictions including the United Kingdom, Cyprus, Australia and the United States. Its product mix spans equities, crypto and contracts for difference in select markets, giving it exposure to several segments of the digital investing economy.

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Why eToro Matters

eToro sits at the intersection of online brokerage, social investing and digital assets, a segment shaped by mobile-first onboarding, commission compression and growing retail participation in markets. Its dual exposure to equities and crypto links the company to broader shifts in how individuals access financial products. Readers tracking this space can explore publicly traded companies tied to digital assets for additional context on listed names with material crypto operations.