Sharplink Gaming

SharpLink Gaming is a performance marketing company specializing in affiliate marketing solutions for the U.S. sports betting and iGaming sectors. The company operates a network of state-specific websites through its PAS.net platform, driving qualified traffic and player conversions for licensed sportsbook and casino operators. SharpLink's model generates revenue through cost-per-acquisition and revenue-share arrangements with its operator partners.

The company builds and manages content-driven websites tailored to individual U.S. states where regulated sports betting and online casino gaming are active. Each site delivers localized editorial content, promotional offers and operator comparisons designed to engage bettors based on geographic and behavioral data. This state-by-state approach reflects the fragmented regulatory landscape of U.S. online gambling, where licensing and compliance requirements differ across jurisdictions.

Headquartered in Minneapolis, Minnesota, SharpLink focuses on data-driven user acquisition and retention strategies for its operator partners. The company's platform uses analytics to optimize content placement, conversion funnels and audience targeting across its network. SharpLink operates within the broader digital sports media and iGaming affiliate ecosystem, where marketing companies serve as intermediaries connecting regulated operators with potential customers through content, comparison tools and promotional channels.