One of the most prolific food entrepreneurs in America has a new ambition: disrupting the vodka business.
What’s happening:
- Serial food entrepreneur Jason Cohen has officially launched a new alcohol brand known as Spiked Ade
Why it matters:
- Spiked Ade founder Jason Cohen previously started multiple highly successful food companies including Veggie Straws and was a strategic partner in SkinnyPop which was ultimately sold to Hershey in a deal valued at approximately $1.6B USD
Going deeper:
- Spiked Ade is one go the newest brands to launch in the United States with a ready to drink product that combines vodka with zero sugar, zero gluten and 100 total calories
- Spiked Ade is initially rolling out their four main flavours Electric Blue, Electric Red, Electric Green and Electric Orange in retail locations throughout the United States
