Mentioned:
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Polymarket has a new ambition: mixed martial arts.
What’s happening:
- Polymarket has formed a new partnership with TKO Group Holdings (NYSE: TKO) to become the official prediction market partner of the UFC
Why it matters:
- This is the first time ever that the UFC has done a deal with a prediction market company
Going deeper:
- The UFC plans to deeply integrate Polymarket’s technology into their broadcasts and live events and roll out multiple different types of specific fight outcomes for fans to be able bet on in real time
- Polymarket and the UFC also are planning to begin partnering on producing original content together for social media
The intrigue:
- Polymarket has been rapidly forming new partnerships with large companies lately, including just recently doing a deal with Google (NASDAQ: GOOG) as well as the National Hockey League
