Reklaim Ltd.

Reklaim Ltd. operates a consumer data platform that allows individuals to control and monetize their personal information. Founded in 2018 with offices in New York and Toronto, the company provides web and mobile tools where users can view, edit and share their data with brands and marketing agencies in exchange for compensation. The platform maintains CCPA compliance and positions itself around what the company calls Fair-Trade data segments, emphasizing transparency in how consumer information is collected and distributed.

The data marketplace model addresses a structural shift in digital advertising, where privacy regulations have limited traditional tracking methods. Reklaim's approach creates a direct channel between consumers willing to share verified data and advertisers seeking compliant audience targeting. By facilitating consented data exchange, the platform serves as an intermediary in an ecosystem where brands require accurate consumer insights while individuals increasingly expect control over their digital footprint. The company integrates with various advertising platforms to distribute these Fair-Trade data segments across the marketing technology landscape.