Robinhood

Robinhood Markets, Inc. operates a financial services platform that provides commission-free trading of stocks, ETFs, options and cryptocurrencies through its mobile app and web interface. The company generates revenue primarily through payment for order flow, net interest income on customer cash balances and margin lending, and subscription fees from its Robinhood Gold premium tier.

The platform operates through several subsidiaries. Robinhood Financial LLC serves as the broker-dealer handling equities and options trades. Robinhood Crypto LLC facilitates cryptocurrency transactions across a range of digital assets. Robinhood Money LLC offers cash management products including a debit card and credit card with rewards. The company also operates Robinhood Legend, its desktop trading platform designed for active traders.

Headquartered in Menlo Park, California, Robinhood holds millions of funded customer accounts. The company has expanded beyond its original U.S. market into the United Kingdom and European Union, offering crypto trading and other financial products to international users. Robinhood also operates a retirement product that provides IRA accounts with a matching contribution for eligible customers, broadening its reach beyond active trading into long-term wealth management.